“UNHEARD VOICES”: RADIO AND DIGITAL AWARENESS PROJECT LAUNCHES IN SOUTH AFRICA TO INSPIRE GREATER HUMAN KINDNESS AND INCLUSION
A heart-warming radio and digital project, “Unheard Voices”, launched on 8th May, sharing real-life stories of people across Southern Africa who are lesbian, gay, bisexual, transgender or sex workers, and how they have become accepted for who they are over time by people in their lives.
These never-heard-before human stories show us how for every act of intolerance, there is an act of compassion. These are the stories of mothers, fathers, grandfathers, grandmothers, aunts, uncles, brothers, sisters, friends, co-workers, healthcare workers, religious and traditional leaders.
One of the many stories from South Africa demonstrates the enormous emotional impact that can be felt from just small gestures of support. “Many years ago, my parents celebrated my birth, a healthy baby girl, but I always knew I was a boy. I am now living as a trans man. One day, I went to help a neighbour with her garden. I helped her most of the day and at one point, she turned to me and said: ‘You be exactly who you are. God loves you just as you are.’ She didn’t need to say anything more. From that day on, I knew she was on my side.”
You can read more moving real-life stories on the website: http://unheardvoices.africa/home/
The campaign has worked with 4 regional networks that represent people of different sexual orientations, gender identities and expression as well as sex workers to unearth these stories. This includes African Men for Sexual Health & Rights (AMSHeR), the Coalition of African Lesbians (CAL), the Southern African Trans Forum (SATF) and the African Sex Workers Alliance (ASWA). The Communications & Media Advocacy Manager from AMSHeR in South Africa, Juliet Mphande said: “The positive stories shared show that many people are choosing to open their minds and hearts to live in harmony with people who may be different to them. We hope it will inspire others to do the same”.
A recent study in South Africa, entitled ‘Progressive Prudes: A survey of South Africa Attitudes to Homosexuality and Gender Non-Conformity’ confirms that more people are open-minded about different sexual orientations and gender identities or expressions than not. More than half the population say that they would “accept” a gay family member, that gay and lesbian people should be included “in my culture and tradition” and that they should be given the same human rights as all other South Africans. A huge majority (8 out of every 10 people) also said that they have not, nor would they ever consider, verbally or physically abusing someone who was gender non-conforming.
The project is part of the KP REACH programme funded by The Global Fund, managed by the non-profit organisation Hivos, which seeks to reduce stigma and discrimination against people who are gay, bisexual, lesbian, transgender or engage in sex work, as it is a key barrier to people feeling safe accessing vital health services. Kate Thomson, Head, Community Rights & Gender at the Global Fund said: “Unheard Voices is important because we know that fear of being stigmatised and discriminated against is a key barrier to accessing vital health services, including HIV prevention and treatment services, for people who are gay, lesbian, bisexual, transgender or engage in sex work. We cannot end HIV as an epidemic unless we address stigma and discrimination.”
The real-life stories shared were created into radio ads and digital content by creative agency, M&C Saatchi World Services.